The integration between BigQuery and GA4 makes it much easier to analyze data and create robust dashboards without any limitations. The goal of this post is to explain why BigQuery is a uniquely powerful solution to overcome the challenges with reporting in Google Analytics, and share some tips and resources to help get started.

See the process that we use at DiveTeam to help our clients use data to set goals and create a culture of honest, collaborative and productive communication.

Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through the growth of your business.

Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Data, Customers Channels, Platforms, and Business Goals for Modern Marketers

Learn how web personalization can be achieved using only AEP RT-CDP + Web SDK by way of the Personalization Data Connection destination.

Client expectations and preferences are shifting in terms of the relationships they seek with agency and capability partners. Commerce Syndicate is a composable agency model that enables the right mix of end-to-end agency capabilities to brand when and how they need them today.

Adobe’s Experience Platform (AEP) is a powerful solution set for enabling cross-channel identity graphing, personalization, and customer insights. Viewing data within the platform and extracting data is made available through a feature called Query Services. Here’s how you can work with the data outside of AEP.

The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.

Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of privacy, bots, and AI. We’ll discuss common criticisms and best practices to get the most impact on your marketing mix planning.

Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-value.

In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands apply this strategy to improve lead quality.

Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found Adobe CJA to be a uniquely powerful solution for overcoming these challenges, and the unexpected benefits they discovered along this journey.

Modern marketing is a new approach to solving traditional marketing problems that has emerged in response to two changes in the global environment—privacy regulations and cloud computing. In this post, I will explain why I’ve chosen to use the term “modern” and describe how this approach departs from the established best practices of the prior 20 years.

This post will explore the three environmental forces that are disrupting the way traditional marketing problems are solved: cloud computing, generative AI and privacy legislation. I will also introduce the concept of Modern Marketing and the principles modern marketers embrace to navigate this change.

This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.

This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.

Simplify your SQL using the WITH clause.

This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.

This post explains how Google Analytics 4 is different from the prior versions.

This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working properly in Google Analytics.