In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands apply this strategy to improve lead quality.

This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.

This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.

This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.

This post explains how Google Analytics 4 is different from the prior versions.

This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working properly in Google Analytics.

At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The purpose of this post is to explain how the User ID is used to generate reports.