Financial Services
Financial Services businesses have tremendous opportunity to more deeply engage prospects and customers through data.
Financial Services industry has traditionally led the pack with oceans of data waiting to be unlocked across prospect and customer audiences. The challenges these organizations face is doing so through a scalable, privacy-respected, and actionable approach. A special emphasis lies in the addressing prospects with the recent changes in 3rd party data availability and noise introduced by online bots. Advancements in AI modeling, clean-room approaches to data partnerships, and personalized journey management are reinvigorating data activation with Financial Services.
Two-thirds of Financial Services businesses assess themselves as lagging the industry in terms of meeting customer expectations through its marketing data stack:
8% - Ahead of Industry
28% - Keeping Pace with Industry
50% - Lagging Industry
14% - Not Sure of Maturity
The Financial Services Customer Journey
Financial Services Trending Marketing & Customer Data Activation Focuses:
Cross-Channel Analytics Collection & Insights
3rd Party Data Partnerships
CDP + Journey Management Tooling
Prospect & Customer Experience Optimization
AI Automation Of Customer Service
Privacy & Bot Mitigation Strategy
DiveTeam Capabilities To Unlock Opportunities within Financial Services:
Cross-Channel Analytics Enhancement
Customer Data & Journey Platforms
Experience & Journey CRO
Data Science & AI-Modeled Insights
Business Intelligence Visualization
AI-Driven Marketing & Customer Service Automation
Our Financial Services Work
Blocking Ad Fraud in Healthcare by Integrating Data in Google Cloud Platform
