Retail & Commerce

Retail businesses retain competitive advance through data-activated commerce and customer experiences.

The Retail sector is driven by the struggle between increasing top-line revenue and improving margins while lowering operational costs. The impact of onni-channel enablement, ecommerce, and ever-changing consumer preferences is creating rapid evolution across the industry. Retail organizations must respond to the market shifts quickly by providing more hyper-personalized consumer experiences built upon scaleable marketing data platforms to garner loyalty, be resilient and successfully navigate quickly revolving competitive forces.

Self-identified data barriers holding retail & commerce businesses back from growth:

Tech Integration - 50%

Lack of Digital Skills - 40%

Lack of Customer Insights - 37%

Data Quality - 36%

The Retail & Commerce Customer Journey

Enabling Marketing & Customer Stack Capabilities

Cross-Channel Analytics & Insights

Known & Anonymous Profile Building

Privacy Governance

Commerce Platform Integration

1:1 Journey Orchestration

Audience Management & Retargeting

Customer Channel Activation

CRO & Experience Optimization

Loyalty & CRM Integration

On/Offline Engagement Capture

Retail & Commerce Marketing & Customer Data Activation Focuses:

Cross-Channel Analytics Collection & Insights
Advanced Offer/Promotion Decisioning
CDP + Journey Management
Marketing & Commerce Conversion Optimization
Segment Micro-targeting / 1:1 Personalization
Intelligent Retargeting & Loyalty Growth

DiveTeam Capabilities To Unlock Opportunities within Retail & Commerce:

Cross-Channel Analytics & Insights Enablement
Customer Data & Journey Platforms
Experience & Journey CRO
Media Mix Modeling
Data Science & AI-Modeled Audiences
Commerce Performance Dashboards

Retail Problems that DiveTeam Can Solve

How can I share performance KPIs with my stakeholder
How we can target anonymous users across channels and create personalized experiences?
What experiments should we explore to drive greater conversion in marketing and commerce channels?
How can we integrate across loyalty, commerce, retail, and ad data?
How do I set up conversion tracking to optimize my marketing campaigns?
How do I track conversions that happen offline in my digital marketing tools?
How do I forecast future performance?
How can I improve the quality of traffic that I am getting from my paid search and display campaigns?
How do I make sure audiences are synced across all of my marketing tools?
How do we determine the optimal spend across our marketing channels?
How can we ensure GA or Adobe analytics is functioning correctly within our commerce experience?
How can we enable personalized experiences using data across web, in-store, email, marketing, and our mobile app?
How do we best approach offer decisioning and propensity modeling for our highest-value customer?
How do we determine if we should invest in a customer data platform?