Your Customers Shop Across Channels. Your Data Should Too.
Retail marketing teams are drowning in data from ecommerce platforms, in-store systems, paid media, and email—but starving for the unified insights needed to optimize ROAS and compete with digital-native brands.
DiveTeam helps retail and commerce marketing teams transform fragmented channel data into real-time optimization decisions. Our senior marketing analytics consultants specialize in unifying customer journeys across every touchpoint—so you can finally answer the question your board keeps asking: "What's actually driving revenue?"
Photo by Clark Street Mercantile on Unsplash
The Retail Marketing Data Reality
179%
Source: Faster revenue growth for retailers with unified omnichannel strategies
We Understand What's Keeping Retail CMOs Up at Night
The retail landscape has fundamentally changed. Customers now expect seamless experiences across online, mobile, and in-store channels—but most marketing teams are still working with data that lives in silos. Meanwhile, digital-native competitors are using unified data and AI to optimize in real-time while you're still reconciling spreadsheets.
The Attribution Black Hole
Your customer discovers a product on Instagram, researches it on your website, receives a promotional email, and finally purchases in-store. But when your CEO asks which channel drove that sale, you're left guessing—or worse, each channel takes full credit.
The reality: Your channels work together to influence prospective customers. Your reliance on cross-channel attribution may be causing you to miss the forest for the trees.
ROAS in the Dark
Calculating Return on Ad Spend should be straightforward. But when your paid search data lives in Google Ads, your social performance is in Meta, your email metrics are in Klaviyo, and your sales data is in Shopify—getting a true picture of ROAS requires days of manual spreadsheet work.
The reality: By the time you've compiled the data, the optimization window has closed.
Seasonal Pressure, Quarterly Blindness
Peak seasons demand real-time optimization. Holiday, back-to-school, and promotional periods can make or break your year. But manual reporting processes mean you're often making critical budget decisions based on data that's already stale.
The reality: Every day of suboptimal allocation during peak season is revenue you'll never recover.
From Fragmented Data to Competitive Advantage
DiveTeam's senior marketing analytics consultants specialize in helping retail and commerce brands unify their customer data, build real-time attribution capabilities, and optimize performance across every channel. We don't implement and walk away—we partner with you for continuous optimization.
Retail Data Audit & Implementation
• Audit tag management, CRM and ecommerce tools to validate that data is trustworthy
• Design and implement unified measurement framework for complete customer journey
• Ensure tools are implemented to capture the data that is needed to support optimization decisions
• Create real-time dashboards that answer board questions in seconds, not days
Marketing Data Unification
• Consolidate data from ecommerce, advertising, email, CRM, and in-store POS
• Build marketing data warehouse optimized for retail analysis
• Integrate with preferred BI tools (Looker, Tableau, Power BI)
• Establish data quality monitoring for ongoing accuracy
ROAS Optimization & Automation
• Implement automated reporting with daily ROAS visibility by channel and campaign
• Design custom alerts for performance deviations from targets
• Build AI-powered analysis tools that identify optimization opportunities
• Create workflow automations that reduce manual reporting by 70%+
Retail Program Optimization
• Executive Strategy: Align on goals and success metrics
• Channel Strategies: Define targets and benchmarks by channel
• Monthly Analysis: Identify gaps and optimization opportunities
• Action Plans: Clear owners, timelines, and implementation support
Proof Over Promises
We measure ourselves on the results we deliver for clients. Here's what retail and commerce brands have achieved with DiveTeam.
Challenge
A national retailer generated weekly reports across Google Ads, Bing Ads, Meta Ads, Amazon Seller Central, Shopify, and Google Search Console. To prepare data for the weekly performance review meeting, the team spent hours copying/pasting tables into Google Sheets.
What We Did
• Audited all systems to validate that data is trustworthy, and corrected issues that were uncovered
• Built unified marketing data warehouse in Google Cloud to import data from all sources
• Designed a cross-channel dashboard within Looker to fully automate weekly performance reports
• Conducted a weekly analysis to shift the focus away from "what happened" to "what should we do"
Results
Why Retail Brands Choose DiveTeam
Senior Experts, Not Junior Analysts
Large consulting firms often staff retail engagements with junior associates who are learning on your project. You pay premium rates but work with people who don't understand the nuances of retail marketing—promotional lift, seasonal patterns, omnichannel attribution.
The DiveTeam Difference: Every DiveTeam consultant is a senior expert with deep experience in marketing analytics. When you engage DiveTeam, you work directly with consultants who understand retail marketing challenges because they've solved them before.
Marketing Specialists, Not IT Generalists
Many data consulting firms treat marketing as one of many domains. They're great at building data pipelines but don't understand why your attribution model needs to account for promotional cannibalization or how to measure in-store conversion lift.
The DiveTeam Difference: We specialize exclusively in marketing analytics. Our consultants understand ROAS, attribution, customer journeys, and the specific KPIs that matter to retail CMOs.
Ongoing Optimization, Not Project-and-Exit
Most consultancies complete the implementation and move on. Six months later, your analytics implementation has degraded, your data quality has drifted, and you're back where you started.
The DiveTeam Difference: Our Program Optimization creates a structured monthly cycle of analysis, strategy, and improvement. We don't implement and disappear—we partner with you to continuously optimize performance.
Platform-Agnostic Recommendations
Firms that are "Gold Partners" with specific platforms have financial incentives to recommend those platforms—whether they're right for you or not.
The DiveTeam Difference: We're certified with both Google and Adobe, but we don't have commission-driven incentives. We recommend what's right for your business based on your existing tech stack, team capabilities, and goals.
Credentials That Matter
Google Cloud Partner
Certified expertise in Google Analytics 4, BigQuery, Looker, and the broader Google Marketing Platform. We help retail brands leverage Google's infrastructure for marketing analytics at scale.
Adobe Solutions Partner
Certified in Adobe Analytics, Adobe Experience Platform, and Adobe Customer Journey Analytics. For retail brands in the Adobe ecosystem, we bring deep platform expertise.
Annual Consultant Certification
Every DiveTeam consultant completes rigorous annual certification to stay current on the latest marketing analytics best practices, platform updates, and AI capabilities.
Retail Marketing Analytics Experience
Our consultants have worked with multi-channel retailers, D2C brands, specialty retailers, grocery and CPG, and luxury and fashion—understanding the unique challenges each segment faces.
Frequently Asked Questions
Yes. We have expertise across the retail martech ecosystem including Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, Klaviyo, Braze, Google Analytics 4, Adobe Analytics, and major advertising platforms. Our role is to maximize value from your existing investments, not push new platform purchases.
We design attribution models that account for the reality of retail customer journeys—where someone might research online and purchase in-store, or vice versa. This includes integrating in-store POS data, implementing proper tracking for BOPIS and curbside pickup, and building models that credit each touchpoint appropriately.
For organizations with urgent peak season needs, we offer accelerated implementations focused on quick wins—fixing critical tracking issues, automating key reports, and establishing real-time dashboards. We recommend engaging at least 90 days before peak season for comprehensive preparation, though we can deliver meaningful impact in shorter timeframes.
We work with retail organizations ranging from fast-growing D2C brands to multi-channel retailers with hundreds of stores. Our solutions scale to organizational complexity, but we're best suited for organizations with meaningful marketing budgets and data maturity aspirations—typically $5M+ in annual marketing spend.
Three key differences: (1) We only employ senior consultants—you work with experts, not junior analysts learning on your project. (2) We specialize in marketing analytics specifically, not general digital marketing services. (3) Our Program Optimization creates ongoing improvement cycles, not just one-time implementations or reports.
Yes. While most of our retail experience is with B2C brands, we also work with B2B commerce companies. The attribution and optimization challenges are similar—complex customer journeys, multiple touchpoints, and the need for unified data—though the specific metrics and models differ.
Have a question not listed here? Get in touch
Ready to Transform Your Retail Marketing Data?
Your customers shop across channels. Your competitors are optimizing in real-time. Your board wants answers you can't provide with fragmented data.
DiveTeam helps retail marketing teams unify their customer data, build real-time attribution capabilities, and optimize performance across every channel—with senior consultants who understand retail marketing challenges because they've solved them before.
What happens when you reach out: A 30-minute discovery call to discuss your current challenges, your data landscape, and your goals. No sales pitch—just a conversation to understand if we're a fit.
No sales pressure. No junior associates. Just a conversation with a senior consultant who understands retail marketing.