Healthcare & Life Sciences
Healthcare and Life Sciences are experiencing a digital transformation renaissance.
The combination of increased regulatory pressures to remain compliant while protecting patent information and the advancements in privacy-first data platforms and AI-driven analysis has given confidence to healthcare organizations to begin breaking down traditional walled gardens and begin offering deeper, personalized, and integrated cross-practice experiences to healthcare professionals and patients.
Almost two-thirds of Health Care & Life Sciences companies claim to have little or no data, content integration, or technical capacity:
10% - Advanced
29% - Focused
52% - Emergent
9% - Nonexistent
The Healthcare Customer Journey
Healthcare Trending Marketing & Customer Data Activation Focuses:
HIPAA Compliant Analytics
Cross-Line-of-Business Marketing Enablement
HCP & Patient Data Integration & Privacy Governance
Journey Management Tooling
Patient Experience Optimization
AI Automation Of Marketing Processes
DiveTeam Capabilities To Unlock Opportunities within Healthcare:
HIPAA Compliant Cross-Channel Analytics
Customer Data & Journey Platforms
Experience & Journey CRO
AI-Driven Marketing Automation
Data Science & AI-Modeled Insights
Business Intelligence Visualization
Our Healthcare Work
Unlocking Healthcare Professional Insights with Adobe Customer Journey Analytics (CJA)
