About DiveTeam
The Senior Marketing Data Experts
Enterprise marketing teams deserve better than fragmented data, junior consultants, and partners who implement and walk away. That's why DiveTeam exists.
Photo by Nastuh Abootalebi on Unsplash
Our Story
DiveTeam was founded in January 2024 by Ken Williams, a data and analytics leader who watched enterprise marketing teams struggle with a frustrating reality: they had invested millions in martech tools, but couldn't answer basic questions about performance without days of spreadsheet work.
Ken saw CMOs drowning in data from 15+ marketing platforms—yet starving for the insights they needed to optimize campaigns, demonstrate ROI, and compete in an increasingly AI-driven landscape. He watched smart, capable executives present board reports they didn't fully trust, because their data was fragmented, their implementations were decaying, and the consultants they hired kept staffing projects with junior analysts learning on their dime.
The industry had a gap: enterprise marketing teams needed specialized expertise in marketing data and AI—not generalist IT consultants, not platform salespeople disguised as advisors, and not agencies that implement and disappear.
DiveTeam was built to fill that gap.
We only hire senior consultants with deep marketing expertise. We require them to maintain that expertise through rigorous annual certification. We don't just implement tools—we partner with clients for continuous optimization. And we're building proprietary AI technology that amplifies human expertise rather than trying to replace it.
The name "DiveTeam" reflects how we work: we go deep into marketing data challenges, and we operate as a true extension of your team.
Our Mission
Help enterprise marketing teams improve performance through the intelligent deployment of data and AI.
We believe marketing can be measured, optimized, and continuously improved. We believe the right data strategy creates competitive advantage. And we believe enterprise marketing leaders deserve partners who share their urgency about results.
Our Vision
To be known as a trusted advisor to the world's leading enterprise marketing teams.
Not a vendor. Not a contractor. A trusted advisor who understands your business, challenges your assumptions when necessary, and is invested in your long-term success.
What Makes Us Different
DiveTeam was purpose-built to address the shortcomings of traditional consulting models.
Senior Experts Only
Every DiveTeam consultant is a seasoned professional with years of hands-on marketing analytics experience. We don't staff your project with junior analysts and hope they figure it out. Our consultants complete rigorous annual certification to stay current on the latest best practices.
Marketing Specialization
Every consultant, every process, and every tool at DiveTeam is purpose-built for marketing team success. We speak your language—attribution models, channel optimization, ROAS, campaign performance.
Continuous Optimization
Most consultancies complete projects and move on. DiveTeam's flagship solution, Program Optimization, creates a structured monthly cycle of analysis, strategy, and improvement. We don't just build the foundation—we work alongside you to continuously optimize.
Platform-Agnostic
We're certified partners with Google Cloud and Adobe, but we don't let those partnerships drive our recommendations. We advise what's right for your business, not what earns us the highest commissions. That's what trusted advisors do.
AI-Native Expertise
DiveTeam has built a wide range of proprietary technologies that amplify the services that our consultants can deliver. Our flagship product is KEN-E, our AI-powered Marketing Analyst. KEN-E helps marketing teams design strategies, execute across channels, and proactively analyze data.
Our Values
The principles that guide how we work with clients and build our team.
Expert
We are authorities in marketing analytics and AI, not generalists. We stay current on platforms, methodologies, and emerging capabilities. Our expertise is earned through continuous learning.
Trustworthy
We tell clients what they need to hear, not what they want to hear. We recommend solutions based on their needs, not our revenue goals. Complete transparency in methodology and reasoning.
Dedicated
We are exclusively focused on marketing team success. We don't dilute our attention across industries, functions, or disciplines. Every engagement gets our full dedication.
Practical
We deliver actionable insights, not academic reports. Our methodology is designed for real-world implementation by real marketing teams with real constraints. Results, not activities.
Progressive
We stay ahead of the curve on AI, automation, and emerging marketing technology. We bring innovative approaches while maintaining the human expertise required for strategic judgment.
Leadership
Ken Williams
Founder
Ken founded DiveTeam after years of working in data and analytics, watching marketing teams struggle to get value from their technology investments. He saw a market full of generalist consultancies, platform-pushing partners, and agencies that prioritized billable hours over client outcomes.
He built DiveTeam to be different: a firm that combines senior expertise, marketing specialization, and genuine partnership—focused entirely on helping enterprise marketing teams transform their data into competitive advantage.
Ken remains personally involved with every client engagement, ensuring DiveTeam delivers on its promise of senior expertise and trusted advisory.
Our Team
DiveTeam consultants aren't typical consultants.
Every team member brings years of hands-on experience in marketing analytics, data integration, and AI applications. Before joining DiveTeam, our consultants worked in enterprise marketing roles, led analytics teams, and built the kinds of data strategies they now help our clients implement.
To maintain DiveTeam standards, every consultant completes annual certification covering:
- Marketing analytics platforms (Google Analytics 4, Adobe Analytics)
- Data integration and warehouse technologies
- AI and automation applications for marketing
- Marketing strategy and measurement frameworks
- Emerging best practices and industry trends
This isn't theoretical knowledge—it's practical expertise that translates into faster results and better outcomes for our clients.
Our Credentials
Certified partnerships with industry-leading platforms.
Google Cloud Partner
Certified services partner for Google Cloud Platform, BigQuery, and Google Marketing Platform. Deep expertise in Google's analytics and data ecosystem.
Adobe Solutions Partner
Certified partner for Adobe Analytics and Adobe Experience Platform. Full capability across Adobe's marketing technology stack.
Industries We Serve
Enterprise marketing teams across sectors facing fragmented data, ROI pressure, and the need to leverage AI for competitive advantage.
Healthcare
Optimize patient acquisition and prove marketing ROI—with analytics built for privacy compliance and complex attribution.
Financial Services
Unify marketing data and demonstrate performance in a compliance-conscious environment where every insight must be defensible.
Retail & Commerce
Connect fragmented customer data across channels to finally calculate true ROAS and optimize the full customer journey.
B2B & High Tech
Unify marketing data across your complex tech stack to finally connect campaign performance to pipeline growth.
Nonprofit & NGO
We help mission-driven organizations turn scattered data into donor insights that fuel smarter fundraising and stretch every dollar further.
Let's Talk
If you're an enterprise marketing leader dealing with fragmented data, stakeholder pressure, and the challenge of competing in an AI-driven landscape—you're exactly who we built DiveTeam to help.
We'd love to learn about your specific challenges and explore whether a partnership makes sense.
No sales pitch. No pressure. Just an honest conversation about your situation and whether DiveTeam is the right fit.