What We Do

We help brands master the marketing data stack.

In the age of today’s modern marketing, a diverse set of skills are necessary to producing successful, data-driven outcomes within your brand’s customer activation channels. DiveTeam provides the expertise that scales from tactical support to strategic transformation across your Marketing Data Stack.

We see four forces currently changing the way marketing teams approach their programs:

Changing privacy regulations
Advances in AI-enabled tooling
Decreasing barriers to cloud computing
Dissatisfaction with time-to-value or return on marketing platform investments

As a result, it is more difficult than ever for marketing teams to ensure that their data is compliant, trustworthy, valuable and useful. Many marketers are discovering that they need new and highly specialized skills to navigate this time of rapid change and to augment their internal capabilities.

Our experienced team provides the strategic guidance and technical capabilities necessary to master the marketing data stack.

Our Capabilities & Services

Integrated services that work together to hep you master the marketing data stack.

Capabilties Assessment
Vendor Evaluation
Measurement Strategy
Hypothesis Library & Learning Agenda
Data Governance & Security Policy
Data Catalog
Automated Data Quality
Analytics Audit & Implementation
Tag Management
Data Monitoring
Bot Data Deflection
Privacy Compliance
Cross-Channel Analytics Integration
Cloud Data Warehouses
Offline Conversion Integration
CDP Implementation
Custom Integration Solutions
Marketing Process Automation
Media Mix Modeling
Bid to Predicted Value
Recommendations
Channel Attribution Modeling
Forecasting
Propensity Modeling
High-Value Action Analysis
Next Best Action
Content Analysis
Customer Lifetime Value
Cluster Analysis
Audience Classification
Journey Optimization
Real-Time Personalization
A/B & Multivariate Testing
Search Optimization
Offer Decisioning
BI Modernization & Dashboarding

A Scaleable Approach

We follow the four principles of Modern Marketing in each of our projects.

Outcome Based

We focus on the specific business outcomes that you want to drive and how we will measure success.
Iterative

We design large-scale solutions that start small, show value, and expand incrementally.
Privacy Focused

We carefully guard your legal and ethical obligation to protect customer data.
Consumer Focused

We apply product thinking to ensure your data is useful and valuable to the consumers who rely on it.