Higher Education

Higher Education looks to advanced data activation strategies to attract high-quality students an life-long, engaged alumni.

As the demand for degrees and continuing education outpaces skills supply, competition across educational organizations for qualified enrollees has heated up. Building awareness and attracting qualify, high-propensity candidates has driven the need for these organizations to accelerate their marketing and customer data strategies with the goal of creating highly successful graduates that continue to reinvest in their continuing post-graduate education and supporting alumni donors.

The global higher education addressable market size is $740 billion and projected to grow at an annual rate of 12%.

A 5% increase in student retention rate can result in $10M - $20M in tuition revenue, placing emphasis on attracting high-propensity enrollees.

The Higher Education Customer Journey

Higher Education Marketing & Customer Data Activation Focuses:

Cross-Channel Analytics Collection & Insights
Prospecting Channel Attribution & Optimization
CDP + Journey Management Tooling
Prospect & Customer Experience Optimization
Prospect Audience Building based on Propensity Modeling Prior Successful Graduates
AI Automation Of Marketing & Student Service

DiveTeam Capabilities To Unlock Opportunities within Higher Education:

Cross-Channel Analytics & Insights Enablement
Customer Data & Journey Platforms
Experience & Journey CRO
AI-Driven Marketing & Student Information Automation
Data Science & AI-Modeled Insights
Business Intelligence Visualization

Higher Ed Problems that DiveTeam Can Solve

How do I help various departments build measurement plans that clarify goals and the way success is measured?
How do I ensure various departments are properly tracking user behavior on their websites and mobile applications?
Which content is resonating most with my prospects (pages, videos, posts, etc)?
How can I personalize the content presented on my website or application to the prospect’s interests?
How do I set up conversion tracking to optimize my marketing campaigns?
How do I track conversions that happen offline in my digital marketing tools?
How do I forecast future performance?
How can I improve the quality of traffic that I am getting from my paid search and display campaigns?
How do I make sure audiences are synced across all of my marketing tools?
Which degree program is each prospect most-likely to apply to?
How do I help each department access the data that they need to measure business performance?
How do I make sure my team has the skills to access and analyze the data that is important to their business objectives?