Google Partnership
Google Data & Analytics Services for Marketing Teams
Just about all marketing teams use Google products, and the Google Cloud Platform allows you to access your raw data from these products (you can import data from non-Google products too):
Google Cloud is the Foundation of Every Marketing Data Stack
Data Warehouse Modernization
DiveTeam specializes in integrating all of your marketing and sales data into a modern data stack for analysis and activation. We use a combination of open source software and some that we have built ourselves to streamline the migration process and shorten the time to value.
Our Solutions are Designed to Sit On Top of Your Google Cloud Data Warehouse
Our Marketing Analytics Solutions
Use API’s to extract data, and eliminate the need to save and email .csv files.
Automate Manual Data Transfers
Bid to Value / Customer Lifetime Value
Improve the quality of customers sourced by paid search and display by scoring the value of each customer and passing the score back to optimize your bid strategy.
Integrate sales and marketing data to attribute offline conversions back to the acquisition source.
Offline Conversions
Budget Optimization
Optimize your advertising spend by measuring the incremental contribution of each channel through Media Mix Modeling, and detecting bots to reduce wasted advertising.
Set a benchmark for your key KPI’s by forecasting future performance.
KPI Forecasting
Personalization
Create personalized experiences on your websites or mobile applications in real-time to increase conversion rates.
Content Analysis & Recommendations
Identify the content and content characteristics that most resonate with your target audience.
Use all of your data sources to bucket customers into audiences for activation across marketing channels.
Audience Creation & CDP Implementation
Pathing & Next Best Action
Understand how customers interact with your websites and apps, and predict the most optimal next step to progress the customer toward a conversion.
Churn Analysis
Identify the customers most likely to churn in the near future.
Train an AI to help you generate content that shares characteristics of content that has performed well in the past.
Custom AI Applications
Some of the Google Cloud Products We Use Every Day
BigQuery runs analytics at scale with 26%-34% lower three-year TCO compared to alternatives.
BigQuery
Vertex AI is a series of tools for building and deploying AI solutions.
Vertex AI
Looker is a unified business intelligence platform with powerful generative AI features.
Looker
Dataform allows you to build scalable data transformation pipelines on top of BigQuery.
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