The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.

Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found Adobe CJA to be a uniquely powerful solution for overcoming these challenges, and the unexpected benefits they discovered along this journey.

This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.

This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.

This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.

This post explains how Google Analytics 4 is different from the prior versions.

This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working properly in Google Analytics.

At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The purpose of this post is to explain how the User ID is used to generate reports.