Our Perspective
Lightweight Web Personalization Using Only Adobe RT-CDP and Web SDK
Learn how web personalization can be achieved using only AEP RT-CDP + Web SDK by way of the Personalization Data Connection destination.
Utilizing Adobe Experience Platform’s (AEP) Query Service to Analyze & Extract Data Externally
Adobe’s Experience Platform (AEP) is a powerful solution set for enabling cross-channel identity graphing, personalization, and customer insights. Viewing data within the platform and extracting data is made available through a feature called Query Services. Here’s how you can work with the data outside of AEP.
Adobe Summit 2024 - Marketing Data Stack Highlights
The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.
Results Over Roadmaps - A Case Study on Time-to-Value
Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-value.
How Healthcare Proved Out Adobe Customer Journey Analytics
Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found Adobe CJA to be a uniquely powerful solution for overcoming these challenges, and the unexpected benefits they discovered along this journey.