Our Perspective
Lightweight Web Personalization Using Only Adobe RT-CDP and Web SDK
Learn how web personalization can be achieved using only AEP RT-CDP + Web SDK by way of the Personalization Data Connection destination.
Adobe Summit 2024 - Marketing Data Stack Highlights
The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.
Results Over Roadmaps - A Case Study on Time-to-Value
Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-value.