Adobe’s Experience Platform (AEP) is a powerful solution set for enabling cross-channel identity graphing, personalization, and customer insights. Viewing data within the platform and extracting data is made available through a feature called Query Services. Here’s how you can work with the data outside of AEP.

Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of privacy, bots, and AI. We’ll discuss common criticisms and best practices to get the most impact on your marketing mix planning.