See the process that we use at DiveTeam to help our clients use data to set goals and create a culture of honest, collaborative and productive communication.

Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through the growth of your business.

Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Data, Customers Channels, Platforms, and Business Goals for Modern Marketers

Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of privacy, bots, and AI. We’ll discuss common criticisms and best practices to get the most impact on your marketing mix planning.

In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands apply this strategy to improve lead quality.

Modern marketing is a new approach to solving traditional marketing problems that has emerged in response to two changes in the global environment—privacy regulations and cloud computing. In this post, I will explain why I’ve chosen to use the term “modern” and describe how this approach departs from the established best practices of the prior 20 years.

This post will explore the three environmental forces that are disrupting the way traditional marketing problems are solved: cloud computing, generative AI and privacy legislation. I will also introduce the concept of Modern Marketing and the principles modern marketers embrace to navigate this change.