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Integrating Salesforce Sales Cloud with Google Analytics [Part 2 of 2]
This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.
Integrating Salesforce Sales Cloud with Google Analytics: Benefits and Limitations [Part 1 of 2]
This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.