A Composable Agency Model - DiveTeam joins the Commerce Syndicate alliance to provide specialized, end-to-end agency capabilities to brands.
DiveTeam is excited to announce its partnership with the Commerce Collective – a unique joint venture of independent, specialized digital agencies that have converged to transform the Retail & eCommerce agency model. This alliance was conceived to help brands unleash their eCommerce performance potential through the highest level of strategic and executional support.
Shifts in Client Expectations
We have observed a shift in client’s expectations and capability needs in terms of how they prefer to engage with agency partners:
Flexibility - A desire for less dependency on large, full-services agencies vs engaging only in the capabilities they need over time as the business scales and evolves.
Deep & Focused Expertise - Recognition that focused partners within specific capability areas provide greater depth of experience to drive greater return on investment and integrate more tightly with internal stakeholders.
Internalization - As customer and marketing channels scale within businesses, brands are opting to internalize the ownership of capabilities once outsourced to agency partners. Having flexible partners to support this model and help build their internal capabilities has become a differentiating factor.
A Collective of Speciali Partners
The Commerce Syndicate alliance comprises six independent agencies with distinct specialization and experience in each of their focus areas:
Gray Matter: a full-service paid marketing agency serving global fashion, beauty, and lifestyle brands. (Learn More)
Art of the Cart: a digital experiences design partner for brands and agencies. (Learn More)
DiveTeam : a collective of strategists, analysts, data engineers and data scientists specializing in the marketing and eCommerce data stack.
Stable Paradox: a full-service design and development agency specializing in Shopify, Webflow, web development and management, complex functionality integration, and automation solutions. (Learn More)
Moving Traffic Media: performance marketing and SEO specialists. (Learn More)
Inspired Digital: an end-to-end eCommerce consultancy focused on business planning, commerce strategy, operations and vendor management. (Learn More)
Commerce Syndicate’s Composable Agency Approach
The vision for Commerce Syndicate is driven by the premise that "the whole is greater than the sum of its parts" and collectively, we can unlock a multitude of opportunities for brands in a way that delivers the greatest time-to-value while engaging the depth of expertise that brands need, when and how they need it most.
Industry Leaders - We are composed of experienced professionals from across the agency services industry who not only advise and provide insight but also execute on tactics.
Depth of Expertise - We are a select group of vetted specialist agencies collaborating effectively without cross-agency conflicts and excessive overhead.
Client-Side Experience - Many of our team members have worked client-side and genuinely understand what you need from your partners.
Composable Capabilities - We coordinate the right mix of service capabilities and expertise from our members while centralizing the program management and administrative functions to provide integrated capabilities at the right scale.
Cost-Effectiveness - Our model minimizes overhead and bloat while working with speed and agility to stay focused on performance.
A New Era of Agency Engagement
The mission for this collective assembly of specialized agency capabilities is solely focused on helping brands engage the expertise that they need, when they need it, and to serve as an extension of their internal teams as an alternative approach to traditional, full-services agencies. To engage any of Commerce Syndicate’s capabilities, please reach out to DiveTeam to learn more.
