Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through the growth of your business.

Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Data, Customers Channels, Platforms, and Business Goals for Modern Marketers

Learn how web personalization can be achieved using only AEP RT-CDP + Web SDK by way of the Personalization Data Connection destination.

Client expectations and preferences are shifting in terms of the relationships they seek with agency and capability partners. Commerce Syndicate is a composable agency model that enables the right mix of end-to-end agency capabilities to brand when and how they need them today.

Adobe’s Experience Platform (AEP) is a powerful solution set for enabling cross-channel identity graphing, personalization, and customer insights. Viewing data within the platform and extracting data is made available through a feature called Query Services. Here’s how you can work with the data outside of AEP.

The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.

Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of privacy, bots, and AI. We’ll discuss common criticisms and best practices to get the most impact on your marketing mix planning.

Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-value.

Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found Adobe CJA to be a uniquely powerful solution for overcoming these challenges, and the unexpected benefits they discovered along this journey.