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Lightweight Web Personalization Using Only Adobe RT-CDP and Web SDK
Learn how web personalization can be achieved using only AEP RT-CDP + Web SDK by way of the Personalization Data Connection destination.
Utilizing Adobe Experience Platform’s (AEP) Query Service to Analyze & Extract Data Externally
Adobe’s Experience Platform (AEP) is a powerful solution set for enabling cross-channel identity graphing, personalization, and customer insights. Viewing data within the platform and extracting data is made available through a feature called Query Services. Here’s how you can work with the data outside of AEP.
Integrating Salesforce Sales Cloud with Google Analytics [Part 2 of 2]
This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.
Integrating Salesforce Sales Cloud with Google Analytics: Benefits and Limitations [Part 1 of 2]
This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.
How the WITH Clause Can Simplify Your SQL Queries
Simplify your SQL using the WITH clause.
Properly Setting the User ID to Track Activity Across Web and App with Google Analytics 4
This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working properly in Google Analytics.