Google Analytics 4 Fundamentals
About This Course
A good analyst can build reports in Google Analytics, but a great analyst understands how it can be used to improve your business. In this course we will start with the basics, but we will also discuss your goals and show you how to create a measurement plan that is tailored to your business. At the end of this course you will have four things:
You will be comfortable navigating the GA4 user interface to find or create the reports that are needed by your team.
You will understand the GA4 data model and how it fundamentally differs from the model used in prior versions of Google Analytics.
You be familiar with the ways that GA4 can be used to enhance your marketing strategies.
You will develop a measurement plan that clarifies how GA4 will be used to support your business objectives.
Who is it for?
Do you feel lost in Google Analytics 4? Many people find it difficult to navigate GA4, and whether you were a master of Universal Analytics or just getting started with digital analytics, this course will give you the foundation that you need to feel confident in GA4.
Prerequisites
This is an introductory course with no prerequisites. You may use the GA demo account, but it is best ifyou have access to a GA4 data stream via your own account.
Schedule
This course includes 6 hours of content that is broken into three sessions. Private teams may choose to complete the course in a single day, but individuals taking the course through our Test & Learn Community learning groups will meet once per week for 3 weeks.
Session 1) Understanding GA4
We start with the basics: how GA4’s data model functions and how it calculates metrics differently from Universal Analytics. This session will cover:Event Mapping: Learn which site or app interactions to track and why.
Types of Events: Distinguish between GA4’s pre-defined and custom events.
Use Case Walkthrough: Apply what you’ve learned using a real-world scenario to spot potential data tracking gaps.
Homework: Practical exercises and a quiz.
Session 2) Data Collection and Configuration
Our focus shifts to setting up and configuring your GA4 property effectively, ensuring accurate and useful data collection. Key areas include:GA4 Configuration Deep Dive: Essential settings that affect data quality.
Avoiding Common Pitfalls: Learn to spot and fix typical setup errors.
Audience Building and Channel Grouping: Optimize how you categorize and target your audience.
Homework: Configuration tasks and a quiz.
Session 3) Advanced Reporting
Our final week explores GA4’s reporting tools, focusing on how to extract actionable insights from your data.Overview of GA4 Reporting Sources:We'll explore the different reporting tools available within GA4, each suited for particular types of analysis.
Standard and Explore Reports: How to access, customize, and derive insights.
Practical Use Cases: Hands-on scenarios to practice what you’ve learned.
Final Task: Refine your GA4 migration strategy.
What it isn’t
This course is focused on foundational and intermediate features of GA4, specifically designed to enhance your understanding and confidence. It does not cover:
In-depth Google Tag Manager (GTM) implementations.
Advanced BigQuery functionalities.
Detailed Looker usage.
How to Sign Up
Private Training for Teams
Click the button below to schedule a meeting with a member of our team so that we can discuss your needs.
Cohort Training for Individuals
Click the button below to see when the next course will begin through our partnership with the Test & Learn Community.