What is Google Analytics 4?
This post explains how Google Analytics 4 is different from the prior versions.
Showing 1 - 12 of 14 Posts
Understanding the User ID in Google Analytics 4
At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The pur
The Resurgence of Media Mix Modeling in Modern Times
Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of
The Marketing Data Stack - Part 2: A Framework to Assess Current State vs Aspiration for your Modern Marketing Capabilities
Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through
The Marketing Data Stack - Part 1: How Some Brands are Beating the Competition by Aligning Technology to Objectives
Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Dat
Results Over Roadmaps - A Case Study on Time-to-Value
Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-va
How Exceptional Marketing Teams Use Data To Inspire Enthusiastic Collaboration
See the process that we use at DiveTeam to help our clients use data to set goals and create a culture of honest, collaborative and productive communication.
Part 2: Modern Marketing in a Nutshell
Modern marketing is a new approach to solving traditional marketing problems that has emerged in response to two chang
How Healthcare Proved Out Adobe Customer Journey Analytics
Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found A
How B2B Brands Can Improve Lead Quality with Bid-to-Value
In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands a
Google Signals and Privacy in Google Analytics 4
This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.
Adobe Summit 2024 - Marketing Data Stack Highlights
The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision