What is Google Analytics 4?
<p class="" style="white-space:pre-wrap;">This post explains how Google Analytics 4 is different from the prior versions.</p>
Showing 1 - 12 of 14 Posts
Understanding the User ID in Google Analytics 4
<p class="" style="white-space:pre-wrap;">At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The pur
The Resurgence of Media Mix Modeling in Modern Times
<p class="" style="white-space:pre-wrap;">Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of
The Marketing Data Stack - Part 2: A Framework to Assess Current State vs Aspiration for your Modern Marketing Capabilities
<p class="" style="white-space:pre-wrap;">Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through
The Marketing Data Stack - Part 1: How Some Brands are Beating the Competition by Aligning Technology to Objectives
<p class="" style="white-space:pre-wrap;">Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Dat
Results Over Roadmaps - A Case Study on Time-to-Value
<p class="" style="white-space:pre-wrap;">Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-va
How Exceptional Marketing Teams Use Data To Inspire Enthusiastic Collaboration
<p>See the process that we use at DiveTeam to help our clients use data to set goals and create a culture of honest, collaborative and productive communication.
Part 2: Modern Marketing in a Nutshell
<p class="" style="white-space:pre-wrap;">Modern marketing is a new approach to solving traditional marketing problems that has emerged in response to two chang
How Healthcare Proved Out Adobe Customer Journey Analytics
<p class="" style="white-space:pre-wrap;">Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found A
How B2B Brands Can Improve Lead Quality with Bid-to-Value
<p class="" style="white-space:pre-wrap;">In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands a
Google Signals and Privacy in Google Analytics 4
<p class="" style="white-space:pre-wrap;">This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.</p>
Adobe Summit 2024 - Marketing Data Stack Highlights
<p class="" style="white-space:pre-wrap;">The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision