The Resurgence of Media Mix Modeling in Modern Times
<p class="" style="white-space:pre-wrap;">Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of
Showing 1 - 7 of 7 Posts
The Marketing Data Stack - Part 2: A Framework to Assess Current State vs Aspiration for your Modern Marketing Capabilities
<p class="" style="white-space:pre-wrap;">Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through
The Marketing Data Stack - Part 1: How Some Brands are Beating the Competition by Aligning Technology to Objectives
<p class="" style="white-space:pre-wrap;">Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Dat
How Exceptional Marketing Teams Use Data To Inspire Enthusiastic Collaboration
<p>See the process that we use at DiveTeam to help our clients use data to set goals and create a culture of honest, collaborative and productive communication.
Part 2: Modern Marketing in a Nutshell
<p class="" style="white-space:pre-wrap;">Modern marketing is a new approach to solving traditional marketing problems that has emerged in response to two chang
How B2B Brands Can Improve Lead Quality with Bid-to-Value
<p class="" style="white-space:pre-wrap;">In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands a
Part 1: A Modern Approach to Solving Traditional Marketing Problems
<p class="" style="white-space:pre-wrap;">This post will explore the three environmental forces that are disrupting the way traditional marketing problems are s