What is Google Analytics 4?
<p class="" style="white-space:pre-wrap;">This post explains how Google Analytics 4 is different from the prior versions.</p>
Showing 1 - 7 of 7 Posts
Understanding the User ID in Google Analytics 4
<p class="" style="white-space:pre-wrap;">At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The pur
Properly Setting the User ID to Track Activity Across Web and App with Google Analytics 4
<p class="" style="white-space:pre-wrap;">This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working
Integrating Salesforce Sales Cloud with Google Analytics [Part 2 of 2]
<p class="" style="white-space:pre-wrap;">This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Goo
Integrating Salesforce Sales Cloud with Google Analytics: Benefits and Limitations [Part 1 of 2]
<p class="" style="white-space:pre-wrap;">This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.</
How B2B Brands Can Improve Lead Quality with Bid-to-Value
<p class="" style="white-space:pre-wrap;">In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands a
Google Signals and Privacy in Google Analytics 4
<p class="" style="white-space:pre-wrap;">This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.</p>