Marketing Analytics Implementation & Audit
Build the Data Foundation Your Marketing Decisions Deserve
Your marketing tools are only as good as their implementation. Our senior consultants audit, configure, and maintain your analytics, CDP, and CRM systems to ensure every data point you collect is accurate, actionable, and trustworthy.
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Most enterprise marketing teams are relying on an analytics platform that was configured years ago by an agency that's long gone, and a CDP that no one is using. Your website and your campaigns evolve over time, but your critical analytics tools are running on assumptions that may no longer be true.
DiveTeam doesn't just set it up and walk away—we build foundations that last, with ongoing support that ensures your data stays accurate as your business evolves.
$12.9M
Source: Gartner - Average annual cost of poor data quality
Implementation Decay Is Costing You More Than You Think
You suspect that your data is unreliable, so you're taking it with a grain of salt, and making decisions that may be doing more harm than good. The uncomfortable truth: you cannot learn what works without data that you trust.
Reports You Don't Trust
You pull the numbers, but something feels off. Conversions don't match what your ad platforms are showing. Page views seem inflated. You present to the board with fingers crossed.
Manual Workarounds Everywhere
Calculating ROAS requires exporting from three platforms and reconciling in spreadsheets. What should take minutes takes days.
Data Blind Spots
You're collecting data, but not the right data. Key events aren't being tracked. Attribution is a guessing game. You're optimizing in the dark.
Broken Integrations
Your CDP isn't syncing with your CRM. Your analytics isn't feeding your BI tool. Every system has a different version of the truth.
What We Deliver
DiveTeam's Implementation service ensures your marketing data foundation is solid, accurate, and maintained. Our senior consultants bring deep expertise across analytics platforms, customer data platforms, CRM systems, and the integrations that connect them.
Data Audit & Remediation
We start by understanding what's actually happening with your current implementation—not what the documentation says, but what's really being collected.
Deliverables
- Comprehensive audit of your analytics configuration (GA4, Adobe Analytics, or other platforms)
- Tag management review across all properties (GTM, Adobe Launch, Tealium)
- Data layer assessment and validation
- Event tracking verification against your measurement plan
- Cross-domain and cross-device tracking evaluation
- Privacy compliance review (GDPR, CCPA, consent management)
- Detailed findings report with prioritized remediation roadmap
Outcome
A clear picture of what's working, what's broken, and exactly what needs to be fixed—prioritized by business impact.
Website Implementation
For teams updating their website to implement a new platform or migrate from an existing one, we design and deploy tags built for accuracy and longevity.
Deliverables
- Measurement strategy development aligned with business objectives
- Data layer design and specification
- Tag management configuration and deployment
- Event and conversion tracking implementation
- Enhanced ecommerce or custom funnel tracking
- User identification and audience configuration
- Testing and QA across devices and browsers
- Documentation and team training
Outcome
An analytics implementation built correctly from the start—designed for your business, documented for your team.
CDP & CRM Integration
Unify your customer data across touchpoints and connect your marketing data to your CRM so sales and marketing operate from a shared view of the customer.
Deliverables
- CDP selection guidance based on your stack and goals
- Data source identification and integration planning
- Identity resolution configuration
- Audience and segment design
- CRM-to-martech integration architecture
- Lead and contact data flow design
- Campaign attribution configuration
Outcome
A unified view of your customer across all touchpoints—with data flowing seamlessly between marketing and sales.
Tag Management & Data Quality Monitoring
Once implemented, your analytics needs ongoing attention. We configure monitoring to catch issues before they corrupt your data.
Deliverables
- Tag management governance and documentation
- Automated data quality alerts
- Monthly or quarterly health checks
- Change management protocols
- Privacy compliance monitoring
Outcome
Confidence that your data stays accurate over time—with early warning when something goes wrong.
Is This Right for You?
DiveTeam's Implementation services are designed for enterprise marketing teams who:
Ideal Fit
Suspect your analytics isn't telling the full story
You've got dashboards, but you don't fully trust what they're showing. Reports from different tools tell different stories.
Are migrating to a new platform
Whether you're moving to GA4, implementing a CDP for the first time, or consolidating your martech stack, you need the implementation done right.
Have experienced consultant churn
Your analytics was set up by an agency or contractor who moved on. No one on your team knows why certain decisions were made—or whether they're still valid.
Need to demonstrate ROI but can't get clean data
Your stakeholders want proof that marketing is working, but you can't deliver it because your data is fragmented or unreliable.
Are preparing for AI-powered optimization
You know AI and automation are the future, but you can't get there without a solid data foundation first.
May Not Be the Right Fit
Typical Company Profile
Company Size
$50M+ annual revenue (typically $500M-$5B)
Team Size
Marketing team of 5-50+ people
Industries
Healthcare, Financial Services, Retail & Commerce, Higher Education, B2B & High Tech, Nonprofit
Situation
You have a martech stack of 10-20+ tools, but you're not confident the data across them is accurate or integrated.
What Changes After We Work Together
When your analytics implementation is working correctly, everything downstream improves.
Data You Can Trust
You'll present to the board with confidence, knowing the numbers reflect reality. When someone asks "how do you know that's accurate?"—you'll have the answer.
Faster Time to Insight
What used to take days of spreadsheet reconciliation happens in minutes. Your team spends time on analysis and optimization, not data wrangling.
Cross-Channel Visibility
See the complete customer journey across touchpoints. Understand which channels are actually driving results—not which ones are claiming credit.
AI Readiness
A clean, well-structured data foundation is the prerequisite for AI-powered optimization. You can't train models on bad data.
Reduced Risk
Privacy compliance, data governance, and documentation that protect you from regulatory surprises and key-person dependencies.
Typical Results Our Clients See
Ready to Trust Your Data?
If you suspect your analytics isn't telling the full story—or you know it isn't—let's talk.
A discovery call with DiveTeam takes 30 minutes. We'll discuss your current situation, what's working and what isn't, and whether we're the right partner to help. No pressure, no pitch deck—just an honest conversation about your data challenges.
Frequently Asked Questions
Most audits take 2-4 weeks depending on the complexity of your stack. We'll provide a specific timeline after our discovery call based on the number of properties, platforms, and integrations involved.
Yes. Our audit includes a prioritized remediation roadmap, and we can implement the fixes ourselves. Most clients engage us for both the audit and remediation to ensure continuity and faster resolution.
Absolutely. We often work alongside internal teams or other partners. We can serve as the technical experts while your team handles day-to-day operations, or we can train your team to maintain what we build.
Implementation projects typically range from $50,000-$150,000 depending on scope and complexity. We provide fixed-fee proposals so you know exactly what you're investing before we begin. We can discuss your specific situation on a discovery call.
Yes. Many clients add a retainer for ongoing support, monitoring, and maintenance. We also offer our Program Optimization service for teams who want structured monthly optimization cycles—implementation clients often find this a natural next step once their data foundation is solid.
Senior consultants only. You work directly with experienced experts, not junior analysts learning on your project.
Marketing specialization. We focus exclusively on marketing data challenges. Our consultants understand attribution, campaign measurement, and marketing KPIs—not just data infrastructure.
We don't implement and disappear. Whether through ongoing support or our Program Optimization service, we're built for long-term partnership, not one-time projects.
We're certified partners with both Google and Adobe, and we work across the major analytics, CDP, and tag management platforms: Google Analytics 4, Adobe Analytics, Amplitude, Mixpanel, Segment, mParticle, Tealium, and more. If you're using something unusual, ask us—we've probably seen it.
Implementation is the foundation—not the finish line. Most of our implementation clients transition to either ongoing support retainers or our Program Optimization service. Program Optimization provides structured monthly optimization cycles that ensure your investment keeps delivering results, with continuous analysis and improvement.
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Trusted by Marketing Teams Who Demand Accuracy
Marketing Director
VP Marketing Analytics, Enterprise Financial Services Company