What is Google Analytics 4?
This post explains how Google Analytics 4 is different from the prior versions.
Showing 1 - 8 of 8 Posts
Understanding the User ID in Google Analytics 4
At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The pur
Properly Setting the User ID to Track Activity Across Web and App with Google Analytics 4
This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working
Integrating Salesforce Sales Cloud with Google Analytics [Part 2 of 2]
This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Goo
Integrating Salesforce Sales Cloud with Google Analytics: Benefits and Limitations [Part 1 of 2]
This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.</
How Healthcare Proved Out Adobe Customer Journey Analytics
Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found A
Google Signals and Privacy in Google Analytics 4
This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.
Adobe Summit 2024 - Marketing Data Stack Highlights
The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision