Goals vs. Conversion Events in Google Analytics
Goals and conversion events are both used for the same purpose: to track when users take the actions that are importan
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How Conversions are Modeled in Google Analytics 4
The purpose of conversion modeling is to fill the gaps in your data that are created by cookie restrictions and cross-
5 Best Practices for Creating Your Events and Parameters in Google Analytics 4
In this post I will share the best practices that I have gathered when setting up events and parameters so that you ca