Using BigQuery and Looker Studio with Google Analytics 4
<p>The integration between BigQuery and GA4 makes it much easier to analyze data and create robust dashboards without any limitations. The goal of this post is
About Ken
Ken founded DiveTeam in January 2024 after years of working in data and analytics, watching marketing teams struggle to get value from their technology investments. He saw a market full of generalist consultancies, platform-pushing partners, and agencies that prioritized billable hours over client outcomes.
Throughout his career, Ken has led analytics implementations for Fortune 500 companies, built data strategies for high-growth startups, and helped enterprise marketing teams navigate the complex landscape of marketing technology. He's seen firsthand how fragmented data leads to fragmented decisions—and how the right analytics foundation can transform marketing from a cost center to a growth engine.
He built DiveTeam to be different: a firm that combines senior expertise, marketing specialization, and genuine partnership—focused entirely on helping enterprise marketing teams transform their data into competitive advantage.
Ken remains personally involved with every client engagement, ensuring DiveTeam delivers on its promise of senior expertise and trusted advisory. When he's not helping clients navigate their data challenges, Ken writes about marketing analytics, AI applications, and the future of marketing measurement.
Credentials & Certifications
A
Adobe Certified Expert
Adobe Analytics Business Practitioner certification. Deep expertise in Adobe's marketing analytics ecosystem.
G
Google Cloud Partner
Certified services partner for Google Cloud Platform, BigQuery, and Google Marketing Platform.
15+
Years of Experience
Marketing analytics, data integration, and AI implementation across healthcare, financial services, retail, and B2B.
Areas of Expertise
Google Analytics 4
Adobe Analytics
BigQuery
Customer Data Platforms (CDP)
Marketing Attribution
Data Integration & ETL
Marketing Automation
AI & Machine Learning
Tag Management
Privacy-Compliant Analytics
Marketing ROI Measurement
Conversion Rate Optimization
Recent Articles
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How Exceptional Marketing Teams Use Data To Inspire Enthusiastic Collaboration
<p>See the process that we use at DiveTeam to help our clients use data to set goals and create a culture of honest, collaborative and productive communication.
The Marketing Data Stack - Part 2: A Framework to Assess Current State vs Aspiration for your Modern Marketing Capabilities
<p class="" style="white-space:pre-wrap;">Explore a framework to assess your modern marketing capabilities versus your aspirations to scale effectively through
The Marketing Data Stack - Part 1: How Some Brands are Beating the Competition by Aligning Technology to Objectives
<p class="" style="white-space:pre-wrap;">Learn how the Marketing Data Stack is critical to growing your modern marketing capabilities to bridge the gaps in Dat
Lightweight Web Personalization Using Only Adobe RT-CDP and Web SDK
<p class="" style="white-space:pre-wrap;">Learn how web personalization can be achieved using only AEP RT-CDP + Web SDK by way of the Personalization Data Conne
A Composable Agency Model - DiveTeam joins the Commerce Syndicate alliance to provide specialized, end-to-end agency capabilities to brands.
<p class="" style="white-space:pre-wrap;">Client expectations and preferences are shifting in terms of the relationships they seek with agency and capability pa
Work with Ken
Ready to discuss how DiveTeam can help transform your marketing data into strategic advantage? Schedule a discovery call to explore whether we're the right fit.